The design for your website should be sympathetic to your existing company branding, the expectations of your existing clients and make you stand out from the crowded market when attracting new business.
We work closely with you to understand the objectives of the website before we engage our in-house web designers. Websites designed for brand awareness, lead generation or e-commerce sales require differing levels of design, user journey and complexity of content management.
To construct a brief, we will first meet your team and learn about your business and the role of digital in supporting your sales and customer service. Typically this process will involve input from our brand & strategy, digital marketing, web design and UX teams. The resulting objectives will inform the size and scope of the site. A competitive review will determine the strategy for promoting your new website, ensuring it ranks well and converts to success for your business.