As well as being specialists in indoor and outdoor shading solutions for residential and commercial markets, Broadview also specialise in the design, supply and installation of a range of premium quality vehicle awnings for the trade, motorsport, equestrian and events sectors. Being a large part of their business, they wanted a stand-alone website to really offer vehicle owners a comprehensive online resource to find out more about their vehicle awnings.
We also included a case study and blog module so that we could make regular updates to the website as the client has also retained us to carry out search engine optimisation work for them on a monthly basis. This has proved extremely successful for them as in just six months from going live with the brand new website, we had achieved page 1 rankings in Google for sixty of the seventy three keywords that we were focusing on.
Research showed us that the client’s target audience was going online via mobile much more than using tablet or desktop. We therefore ensured that the user experience for a mobile user was easy, seamless and that the imagery was still as impactful.
The new website has been a hit for the client in terms of increased traffic and new enquiries. Combined with the SEO work and social media management for the client, we have witnessed a high level of organic search traffic arriving at the website, increased referrals from social media and consequently an increased level of new business and sales for the client.