Bespoke 4 Business were approached by Gas Appliance Superstore in 2013 to design a product catalogue website that would encourage more visitors and improve sales. The new website would need to cater for a range of different gas appliances and showcase the complete installation and set up service that the business offers. The existing site needed to be modernised with a focus on ensuring the process of making an enquiry was simple and efficient.
Solution for Gas Appliance
Having carried out detailed research on the gas appliance sector and the client’s main competitors, our team set about creating an engaging site that presented all products in a structured and organised manner. Using the fiery company colours, the layout of the site promotes the best selling products and highlights any cheaper clearance items to the user. It was also important to include plenty of ‘calls-to-action’, which was achieved by keeping contact details large and clear at the top of the page while a simple ‘enquire’ button on all product pages ensures a potential customer can easily get in touch by filling in a short pop-up form. Our team also included a section dedicated to the personal installation service available, linking this to a virtual showroom tour and video.
Result for Gas Appliance
The new site has boosted the online presence of Gas Appliance Superstore as it now displays the great range of products available through visually engaging content. The stylish refreshed look combines relevant information with a quick, simple enquiry pop up form and the popular virtual showroom tour, and this website is continuing to rise up the search engine rankings.