A&T BUSINESS INSURANCE - PRODUCT CATALOGUE WEBSITE - 2014
Mission for Alan & Thomas
Having already created several of their other sites, Alan & Thomas were keen for Bespoke 4 Business to develop a new dedicated insurance website for them. With so many different types of business insurances available, Alan & Thomas needed us to design a straightforward website that would help potential clients locate and apply for the relevant policies successfully.
Solution for Alan & Thomas
Using parts of the other Alan & Thomas sites as a starting point helped us to keep a consistent level of branding, whilst still developing a bespoke layout that would contain all their different business insurance offerings. The visual boxes on the home page enable quick links direct to the insurance pages and the mega-menu provides visual navigation and additional above-fold content without cluttering the page.
Customers are provided a fast and easy means of contact via the 'Get a Quote' form that stores all details in the CMS for future reference. The site contains a section dedicated to real customer testimonials and the benefits of choosing Alan & Thomas for business insurance.
There is also a growing Knowledge Base system which provides users with invaluable information to help them make informed decisions about selecting the right insurance and running their business.
Result for Alan & Thomas
The new site perfectly meets the needs of Alan & Thomas and, since the dedicated business insurance site has been launched, they have seen an uplift in the number of insurance quotes requested. Built to be responsive, this site works perfectly on any device including tablets and mobiles to give customers the same experience across all platforms. We are continuing with our SEO efforts to move this site further up the search engine rankings against some large industry competitors.