With years of experience helping people buy and sell property quickly across Dorset and Hampshire thanks to their instant online valuations, Chimneypots are one of the most efficient local estate agents in the South. They wanted us to help them create a user-friendly, simple website that would increase conversions, saying they chose to contact us after witnessing the success Bespoke have enjoyed with other estate agency clients.
Working alongside the client, our design team were able to create a simple user interface that would highlight key properties to site visitors and ultimately encourage conversions. Utilising the colours of purple and green from the company logo, the homepage showcases the unique selling points of Chimneypots whilst encouraging clicks through into subpages with a clear property search function and hand-picked featured properties. The header also contains a clear call to action – the ‘instant online valuation’ button is always available to the user regardless of which page they are viewing. The site also contains a unique sales/lettings valuation form that guides the user through each step quickly and easily.
The new site has been a great success since its launch, with an instant improvement in organic traffic entering the site and Chimneypots have already reported an increase in the number of online enquiries. Thanks to its responsive build, this site can now support users who choose to search for properties on the go using a tablet or mobile device. We will be working with the Chimneypots team going forward to build on this early success.