Abbey Estates approached Bespoke 4 Business in 2013 to create a new website that provided their clients with all the information they need at first point of contact. Their existing site was problematic and needed refreshing as the business neared 20 years of operation. Abbey Estates wanted the new site to showcase Dorset as an exciting and interesting place to live with plenty to see and do, whilst making it simple for potential clients to make contact.
Solution for Abbey Estates
Keeping the overall look of the site simple but engaging, our design team took on board all of the requests made by Abbey Estates and expanded on them to create a smart and professional new site. Prioritising the main business needs of for sale and to let properties directs the user straight to the main pages of the site and a simple navigation style keeps them engaged as they browse. We also added a fixed ‘find your property’ search function on the right side of every page to allow users to search directly for the properties that interest them. Built to be responsive, this site offers a consistent user experience across all platforms.
Result for Abbey Estates
Since launching the new site, Abbey Estates have seen an improvement in their search engine ranking and number of visitors to the site. Making the site responsive in 2014 has been a key factor in this uplift as the majority of online property searches nowadays are done via a tablet or mobile device. Abbey Estates now has the professional website it needs to take its business to the next level.