As a supplier of sports supplements and quality nutritional products, Pure Nutrition were looking to redesign their outdated website to create a visually engaging e-commerce site. Relying on visitors to their site to generate leads, they contacted Bespoke to design a site that would increase their internet presence and offer customers all products through a simple online shop.
It was important to create a simple, fluid site that guided the user from the information pages to the online shop, with the hope that they would eventually make a purchase. The site was designed to be visually impressive and match the colours used in the Pure Nutrition logo. The homepage was split up into bands running horizontally, starting with a full width image banner promoting their key product areas and highlighting their current sale items. Other bands include information on the company, why a customer should choose to use them and finishes with a large footer containing all the relevant contact information alongside an online contact form. The e-commerce aspect of the site was created to be user friendly and straightforward to complete, with a simple pathway from product to payment. The team also ensured that all elements of the site worked perfectly when viewed on tablet or mobile devices, increasing the potential for more customers to access Pure Nutrition wherever they are.
This is a beautiful, clean site that portrays the professional attitude of the client and provides customers with an ideal platform to purchase their products. The responsive design allows customers to use the site on any device, and this has boosted the number of enquiries being made. Since its recent relaunch, there has already been an increase in direct traffic to the site, and going forward there is still room to improve and increase the quality of the pages.