As a supplier of designer shoes, L’Homme de Maison approached our team with the ambition of creating a new website that would showcase the high quality of their products and promote the celebrity acclaim that the brand had achieved. With a wide array of big names choosing to wear their shoes, the new website needed to be clean, crisp and modern. It also needed to give users the option to make a purchase, and follow the brand easily through Facebook, Twitter and Instagram.
Our creative team wanted to generate a visually engaging homepage that demonstrated the high quality products available through the website, and combine this with individual product pages where potential customerscanview specific shoes in more detail. The key to the success of this site was always going to be down to the shoes themselves - each individual product page has a large image with a zoom function toallow the user to inspect each pair of shoesclearly. With no stores to purchase from, the website was designed to be simple to use, and also make buying products quick and easy. The colour scheme of white and black suit the professional brand image and support the original ambition of a crisp, smart layout. Our team were also able to integrate a live feed from the business Instagram account, meaning any photographs of celebrities spotted wearing L’Homme de Maisons can be uploaded directly to a page on the site, boosting the likelihood of the target market making a purchase.
The new site has been met with instant positivity, and there has also been a steady uplift in organic traffic since its launch. The visual impact works perfectly alongside their products, and the live feed from social media has been a huge triumph. One particular area of success has been the ‘celebrity lookbook’, and this has helped to improve sales figures. As a small site, we are now working with the L’Homme de Maison team to add further content and improve the search engine rankings.