Operating since 2008, Apples & Pears are currently one of the longest running non-military fitness boot camps that operate in the UK, Spain and Dubai. There are hundreds of similar organisations out there claiming to offer similar services, so having a high quality website to convince potential customers is absolutely crucial in such a competitive marketplace. This new site needed to showcase the personal touch they provide and highlight their excellent reputation.
This website was to be used a marketing tool for Apples & Pears to demonstrate the professionalism and dedication that goes into their business. As a result, the layout of the site was created to be clean and slick, with a focus on the motivational content and images that initially engages the user. With boot camps operating across the UK and into Dubai, the images we selected for the homepage really add impact and give the website an exciting flair. Each boot camp page clearly displays costs, meals, programmes and the available dates to ensure any potential clients have all the information they need to make a suitable decision. There is also a photo gallery and map for each location for added detail. Our team also included a dedicated ‘members area’ where existing clients who have taken part in a boot camp can register and log in to chat with friends.
Having launched this new site, Apples & Pears were delighted with the steady increase in the ranking of the site on search engine results and the rise in boot camp bookings and enquiries. Coupled with renewed efforts to promote the site on social media, the simple yet professional design looks great and gives this business the platform it needs to move to the next level.