Another of the Affinity Care Home group, Wolfeton Manor is dedicated to providing the best individualised care for elderly residents. In a similar way to its sister sites previously mentioned, the current website was struggling to generate any enquiries and the home needed a way to improve its online presence on both search engine results and social media. Bespoke accepted the challenge once again.
Once again it was agreed that it would be sensible for Wolfeton Manor to make use of the same layout to ensure consistency across all the Affinity Care Home sites. The new site contains a video unique to this care home, showing all the positive resident feedback and some interviews with family members. Once again, a white and blue colour scheme was chosen to give the site a light, professional feel. The homepage includes four clickable tabs which give the user immediate access to information on the facilities and activities available at the home. The site also contains a ‘news’ section, allowing the team at Wolfeton Manor to keep visitors up to date with the latest information from the home. The team also added a quick contact form in the footer of the site to encourage potential residents to get in contact. All the individual care pages contain keyword optimised content developed from scratch by Bespoke.
Since Bespoke took over the website, there has been a 46% increase in visitors and an increase in search engine ranking on Google, which has accounted for 54% of visitors finding the website via Google. As a responsive site, potential residents and their families can choose to use tablets or mobiles and still benefit from the same high quality user experience. Our SEO department are still working with all the Affinity sites to improve the search engine ranking further. Seeing the benefits in having a social media presence, Wolfeton Manor now employ our social media team to manage their presence on Facebook and Twitter. Social media is now the 2nd biggest avenue of traffic to their website having witnessed a massive 3745% increase in visitors!
"Working with Bespoke has been really useful for me. I have a designated person to work with within the team and this provides great continuity as they always know the needs of my home at any given time. This also allows us to build a relationship, making working together really easy. Bespoke assists with recruitment, managing our website and social media pages. They are always looking at ways to boost our presence and have come up with great publicity ideas, so I don’t have to! Social media has become our 2nd biggest avenue of driving traffic to our website, increasing by 3,745.45%. I am really glad we found them as in any job time is hard to come by, so they really take the pressure off by helping with our marketing needs."
Claire Saxton, Manager, Wolfeton Manor