With an incredible 50 years of experience in the industry, Prokil are a privately owned damp-proofing and timber treatment company that operate out of offices in Bournemouth, Brighton and more recently Reading. Having built up a large client base over the years, they contacted Bespoke 4 Business looking to boost their online presence and increase the number of leads being generated by the site. They also needed to advertise the opening of their new Reading office.
The new Prokil site had to meet a lot of objectives, as the previous website had been ticking along okay despite its age. Our creative team wanted to highlight the range of different services provided by Prokil and a moving image banner was the best way to do this. The eight main services that Prokil offer were placed into clickable boxes on the homepage, leading to detailed information pages filled with examples of each particular issue. Also high on the priority list was making an improvement to the number of online enquiries being made. The previous site only offered a contact telephone number on the homepage, but our team added a ‘get a quote’ contact form on every page to allow the user to get in touch quickly and easily. There is also a dedicated ‘testimonials’ page that includes over 20 individual customer reviews for various work completed.
The new site has been a roaring success with a huge increase in both the number of online enquiries and overall organic traffic. Built to be responsive, this site works perfectly on any device including tablets and mobiles to give customers the same experience across all platforms. We are continuing to optimise the new site in order to improve the search engine ranking.