Another of the Affinity care home group, Primrose Lodge in Southbourne contacted Bespoke when they needed a refreshed new website that could be used as a marketing tool and positively showcase the nursing services available. The home is dedicated to providing the best residential care for the elderly, and the current site was struggling to generate any enquiries.
Our design team wanted to create a visually engaging homepage that highlighted the personal service and quality care that the home offers, and combine this with individual care pages where future patients could read about the relevant nursing services they required in more detail. The homepage opens with a ‘why Primrose Lodge?' section that lists the key reasons this nursing home is so highly regarded, and also includes an auto-playing video showcasing the home, its existing residents and the activities that take place. A simple menu provides an excellent user experience, allowing visitors to use the right sided ‘read more’ buttons to move around the site easily whilst taking in all the detailed care content. The contact details are kept clearly at the top of each page to make getting in touch straightforward, and the professional colour scheme was used to match the business logo.
Since the launch of this new site, there has been a steady uplift in the organic traffic entering the site and a positive reception from both the staff and patients at Primrose Lodge Southbourne. We are continuing to optimise the content on the site and increase our SEO efforts to move the site higher up the search engine rankings.
‘A massive thank you from all of us at Primrose lodge in Southbourne, A great friendly and professional service, always happy to help and very patient. Would happily recommend anyone to use you if they want the best!’
Anita Collier Primrose Lodge Southbourne