Established over 20 years ago, Nationwide Concreting are leading industrial concrete flooring contractors that have worked throughout Dorset, Hampshire and the rest of the UK. With a set of existing clients, they contacted Bespoke to refresh their old website in order to showcase their previously completed work, optimise their content to improve their search engine ranking and ultimately generate more online enquiries.
The new site had to act as a marketing tool for Nationwide Concreting, encouraging potential new clients to get in touch and make an enquiry. With this in mind, our team created a unique layout that combined high quality case study images with key information designed to give the immediate impression of a positive business image and committed work ethic. To aid with lead generation, a floating contact form was attached to the right side of every page giving the user an opportunity to quickly get in touch if they need further information or were struggling to locate what they were specifically looking for. The subtle inclusion of ‘tick boxes’ alongside reasons to use Nationwide Concreting give positivity to the homepage and encourage the user to explore the services available in more detail. We also included an ‘our clients’ section that showcases the previous projects completed for some high profile market leaders such as Sainsbury’s and AFC Bournemouth.
This new site is a huge improvement on its predecessor and since its launch, there has been a sharp increase in new business enquiries. The addition of the floating quick contact form has been the source of most of the customer contacts, and it has been pleasing to witness the positive effect it has had. We are continuing to work with the Nationwide Concreting team to optimise the new content and improve the search engine ranking of the site going forward.