Specialising in providing care for patients aged over 18 who have a disability resulting from a neurological condition, Kings Lodge support those who need it most. As part of the Affinity Care Homes group, Kings Lodge commissioned Bespoke 4 Business to create a new website that could be used as a marketing tool, providing potential patients and their families with the information they need on the services potentially available to them.
After discussion with Kings Lodge, our creative team wanted to design a highly visual homepage that emphasised the personal service and quality care that the home offers, and combine this with dedicated ‘client needs’ pages where future patients could read about the relevant nursing care they required in more detail. The white and sky blue colour scheme was chosen to give the site a light, clean feel combined with an impressive image of the home itself. Using a simple column menu, the user can select the relevant ‘client needs’ page to find the more detailed information on the services offer while still being able to navigate between individual pages efficiently. Also, a separate coloured contact bar was positioned at the very top of the site giving potential patients the ability to download the official Kings Lodge brochure alongside the normal choice of contact telephone number and email address. The site also contains a ‘news’ section, allowing Kings Lodge to update the site with the latest information from the home.
This attractive site was launched to a positive reception from both the staff and patients at Kings Lodge, and so far there has been a steady uplift in the organic traffic entering the site, combined with an improved online presence courtesy of renewed efforts on social media. We are continuing our SEO efforts to move the site higher up the search engine rankings at this time.