Existing client of ours KC Carpets & Flooring wanted to update and refresh their current website, to look more professional to customers. Established in 2002, for over 16 years the experts at KC Carpets & Flooring have supplied and installed vinyl, wood, carpet flooring to hundreds of residential and commercial buildings. As one of the leading flooring suppliers in Poole, it’s essential for the client to have a modern and responsive website to showcase their products, case studies, testimonials and news.
The new website was created to update KC Carpets & Flooring’s digital presence. The website needed to be easier to navigate for users, so we implicated a simple and structured layout with a subtle black, white, orange and coloured theme. The website has seven new main sections where visitors can click at the top of the page, this keeps the page decluttered while allowing people to quickly find what they’re looking for. Their bespoke residential and commercial pages have six industry-focused pages, such as healthcare flooring and education flooring, for the website to relate more to their loyal clientele.
Since modernising the website KC Carpets & Flooring decided to add Lead Generation, Social Media and SEO into their Marketing plan, to drive sales and increase online presence. With our four teams working together the client’s website has received more attention each day, achieving page one on Google for many of their services and locations. KC Carpet & Flooring’s social media platforms over Facebook and Linkedin are now reaching 1000 people per post, that is catching the eye of potential customers around the UK.
The client is thrilled with the new modern website to impress existing customers and entice new ones! Since deciding to update their website the client has received more engagement and flooring projects, this has increased their success in the local Dorset area even further.
Since applying SEO and Social Media in their Marketing plan their website has received four times more views than the previous year in 2016. Tony, Zoe, and Karen the directors at KC Carpets & Flooring are all impressed with the results of the new website. We look forward to continuing working with KC Carpets & Flooring in 2018.