Jim Motherwell asked us to create a website that had a Scottish theme in order to increase his online presence and increase his client base. He hoped that by showcasing his great achievements and experience, he would create more event bookings for himself.
The design team put forward the idea of using Tartan throughout the website to create the Scottish feel. We wanted to emphasise Jim’s diverse ability to perform at different events in order to increase his target market. The banner images were chosen for the homepage to make it immediately obvious to visitors that Jim offers a range of services. The ‘CD’ page also features a ‘listen to my CD’ button to allow visitors to preview Jim’s music.
Jim has seen an increase in his bookings since the launch of his website and is now able to reach a much greater target market. His current clients have also made very positive comments about the website.