Floortrak are an experienced heavy duty resin flooring company based in Hampshire that came to Bespoke in need of a fresh new website, having stuck with their previous site for over five years. The brief they gave our team was simple enough – the site needed to showcase their high quality workmanship and industry expertise through a clean, professional layout and straightforward user experience.
The new site embodies the existing grey and yellow colours of the logo to create something that really stands out from the crowd. Each page uses a system of three sections – an image banner, relevant page content and additional services/information. Despite its small size, the site encourages users to move from page to page with simple navigation and individual page breadcrumbs. There is also the green ‘Get A Quote’ button which remains prominent in the header at all times, making it easy for users to see a route of contact. Built to work on all types of platforms, this site can be used to its full potential on desktop, tablet or mobile devices.
The new site has gone down brilliantly with the Floortrak team and goes some way to creating a positive first impression for any new potential client. With its unique colour scheme and professional design, there has already been an increase in organic traffic to the site. The Bespoke team will be working with Floortrak to monitor its search engine results performance and work to expand the site further over the coming months.