With over 27 years of industry experience, First Floors UK are specialists in all aspects of mezzanine flooring including design, manufacture and installation. Their existing website was the source of most of their leads, but numbers have started to decline in recent times. To give their business a new lease of life, Bespoke 4 Business were asked to create a site that would highlight their personable service, attention to detail and quality flooring options.
It was important to showcase the quality of workmanship that had gone into previous projects First Floors UK had completed, so the new homepage included a moving image banner featuring a variety of different mezzanine floors and suspended ceilings. Our team also recognised the important of including several ‘calls to action’ to generate those extra business leads that were crucial to the success of this new site, so ‘request a call back’ and ‘request a free quote’ forms were added to the left side of every page to make getting in touch easier. With a focus on mezzanine flooring, the site uses a simple menu to guide the user through the different options and across sections including FAQs, case studies and a photo gallery. This gallery is crucial in demonstrating the high quality of work available and gives confidence to any potential client.
Since its launch, First Floors UK have seen an uplift in organic search traffic mainly thanks to keyword optimisation which was implemented when the site was created, giving them improved online visibility and an increase in call back requests and enquiries. The new site is professional and matches the high quality service that the business can offer. Having been released back in 2011, we are currently working with the First Floors UK team to develop a newer, responsive site.