Edgar's Water came to us looking for an engaging site that would stand out from their competition. The site needed to be easy to navigate with clearly displayed products to make the enquiry process as simple as possible. The team at Edgars Water looking into beginning an SEO campaign and therefore wanted their website to be designed with the best possibility of it ranking highly for their key words. Lastly, the site had to be consistent with other websites within the Edgar's brand which were also built by Bespoke 4 Business, including Edgar’s Fruit and Edgar’s Coffee.
The web development team got to work creating a website which integrated our own custom content management system so that the finished site would be easy to update and add new products to. A mega menu features on the site in order to increase engagement and provide an opportunity to include extra keywords for each page, assisting SEO efforts. CSS roll over coding is used on the homepage encouraging visitors to click through to different services. The clear contact details and simple contact forms which feature on all product pages further increases the visitors’ ability to enquire about their products. Strong links were made to the other chains within the brand to show the size of the company and maintain visitors’ trust in them.
We are still working with Edgar's Water with ongoing SEO and Pay Per Click campaigns that have shown a month on month increase in leads and a reduction in the cost of these leads. Our online marketing efforts have successfully increased their market share in a very competitive sector in London.