Croft Preservation is a family-run business providing expert damp proofing and building services across Dorset and Hampshire. Recommended by an existing client, we were approached in 2017 to design a new website for them, as their existing one was not generating the number of enquiries they wanted. They also asked us to help run an effective marketing campaign to make them the go-to company in the area and improve their Google ranking.
Already experienced in marketing for the sector, we researched several site layouts and decided on the result with the collaboration of the client. The previous site lacked content and had weak Google rankings for their desired keywords, so we set up an ongoing SEO plan in order to make the new site more professional, credible and essentially, more visible online.
Meanwhile, noting the client’s desire for a rapid growth, we set up effective PPC campaigns to drive traffic to the site to achieve immediate results for them. Recognising Croft’s focus on being accessible and customer-focussed, we started a social media marketing campaign to increase their reach to those on Facebook, Twitter and Linkedin and our design of a unique character, ‘Crofty’, to display on social posts has since driven up engagement on social platforms.
Since becoming our client, Croft Preservation has been consistently busy, undergoing growth and staff increases to keep up with demand. Our client loved the look of their new website, and due to our effective PPC campaign, saw an instant spike in customer enquiries and a boost in business. Since the sites creation in May 2017, organic traffic has greatly increased which shows the success of our ongoing SEO efforts.
Our work with Croft Preservation is ongoing, and we look forward to continuing to aid their growth and drive customer engagement to their website.