Alan & Thomas were looking for a website to improve the exposure of their prestige vehicle insurance services. The website needed to be very visual and effective at engaging and connecting with their high-end clients. The key benefits of their insurance are essential for generating sales and therefore had to be promoted throughout the site. As well as this, it was very important to them that visitors could quickly and easily apply for an insurance quote online.
The team started the project by carrying out extensive research into the insurance sector to fully understand the client’s main competitors. We also researched into businesses within alternative sectors which also target high-end individuals. ‘Get a quote’ boxes were integrated into each page to encourage visitors to contact and enquire. As well as this, the design included a summary of Alan & Thomas’ key insurance benefits, which features on each page of the website. Keyword research was carried out so that effective content could be written to aid our ongoing SEO efforts.
The completed Alan & Thomas website now acts as a successful, dedicated portal for their high-end clients. The site is visually engaging and also has an increased organic search engine ranking, which will improve further as we continue our SEO efforts. As a result, Alan & Thomas have received an increased number of prestige vehicle insurance enquiries since the launch of their new website.
We employed the services of Bespoke 4 Business to initially carry out search engine optimisation on our existing website and generate new leads. Results happened quickly and within 6 months we saw a 100% increase in leads and we were doubling our monthly income! Working closely with the B4B team, we soon realised that the web was a great lead and income generator for us so we decided to embark on a whole new online project, which encompassed having 3 new websites designed – the first of which is our Prestige Vehicle Insurance site. The designers interpreted our brief well and the end result is a slick and professional looking site that has that ‘top end’ feel to appeal to our target market. To say we’re pleased with it would be an understatement – we love it!
HAYLEY BAVERSTOCK, MARKETING MANAGER, ALAN & THOMAS INSURANCE GROUP