As one of the UK’s leading care management organisations, Affinity Care Management needed to update their main site as part of a comprehensive company refresh. With six care homes dotted across the south, the new website would need to showcase the brilliant work taking place in these locations as well as promoting the hard-working philosophy in place at Affinity headquarters. Simple site navigation and a professional design were important client requests.
Our creative team were tasked with designing a layout that would encourage contact from potential clients and clearly display important care information from both internal and external sources. With links to their dedicated training websites considered vital, the homepage was split into a main image banner, six box layout and latest newsfeed from the head office. Using the colours from the company logo, the site looks clean and organised. A fixed contact form sits across the centre of every page makes getting in touch easy no matter where a user is on the site. Speedy navigation was also incorporated with a quick links section added to the right side of every services page, allowing the user to explore the site one click at a time.
An effortless yet professional design, this site makes the most of its layout by encouraging clients into the subpages and allowing them to get in contact quickly. Now used as an online focal point for the Affinity Care Management group, there has been a steady uplift in organic traffic to this site and the six individual care home sites that were linked on their own subpage. We are continuing to work with Affinity to improve the search engine ranking of this site going forward.