One of the premier fitness consultancies based in Poole, 100%FIT have been helping people achieve their fitness goals through fun and enjoyable training programmes. In a highly competitive marketplace, Bespoke 4 Business were asked to create a new website that would stand out from the crowd to promote this small but successful business through unique design and a customised layout.
In order to achieve these objectives, our design team set about creating a layout like no other. Having discussed a range of options with the 100%FIT team, the homepage was constructed purely with images in ‘blocks’, allowing a user to click through to a more detailed content page. This gives a great first impression and sets the site apart from many of its competitors. For an improved user experience, a basic menu was used on these individual information pages to allow simpler navigation and the contact telephone number for the business remains clearly visible at the top of every page. Our team also integrated a blog to allow the client to update the site with the latest news and share posts across social media, both of which can help with search engine optimisation.
It was clear from the outset that this site was always going to be a bit different and the results have shown the increased interest in this business. 100%FIT have seen an uplift in organic traffic as they are now ranking higher in search engine results and this has led to more enquiries about their training programmes. The site is visually engaging thanks to its unique layout and is kept up to date through the inbuilt blog.