You shouldn’t expect to be able to run a marathon before you’ve trained, and you should treat your attitude to digital marketing the same way. Planning is important, so why not make it your New Year’s resolution to set achievable goals for your business this year!...
Predicted marketing trends for 2018
As we kick off the new year, it’s important to look ahead and consider what marketing trends were set up in 2017 and are likely to continue to expand in 2018. Keeping up with the latest marketing tactics and strategies is an excellent way of getting your brand and business noticed by potential customers and will keep you ahead of the competition.
Due to the vast improvements in technology, especially in mobile smartphone and tablet devices, video marketing has really taken off in the last few years. Research even suggests that around 80% of people would rather watch a video than read a blog or written social media post. In addition, featuring a video on a landing page of your website can increase conversion by up to 80%!
Live streaming in particular enjoyed a big boost in 2017, with this trend only likely to continue into 2018. One in five Facebook videos are now live, and are watched three times longer on average than pre-recorded videos, so exploiting this with your own live videos on platforms such as Facebook and Youtube live, is a good way to tap into the 55% of people who watch videos online every day.
Take a look at our previous blog post on video marketing for more details on the benefits that video marketing can have for your business.
Voice search and commerce
In the 2017 Black Friday sales, Amazon confirmed that the Amazon Echo Dot was the most popular item bought across their entire product catalogue. This is testament to the rising popularity of voice-assisted devices such as the Amazon Echo and Google Home across the world and it’s time businesses began seriously considering catering to a market that doesn’t even require a manual search, simply a question or statement.
Apart from setting up music and finding out the weather, consumers have increasingly begun using their smart speakers to shop and search. ComScore believes that by 2020, 50% of all searches will be conducted verbally, which has huge implications for SEO; the targeting of relevant long-tail keywords that use more conversational language could become essential in exploiting this market.
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Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition....