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Millennial parents are choosing baby names based on available domain names

4th September 2018
Millennial parents are choosing baby names based on available domain names

According to a recent study, as many as 1 in 5 of parents said they changed or considered changing their baby’s name on domain name availability.

The trend has sparked following the surge in celebrities who have bought multiple internet addresses or domain names relating to their children’s names.

Many parents have caught onto this trend and believe that social media will continue to play an important role in people’s lives, and a web address will help contribute to the success of their child.

GoDaddy interviewed 1,000 millennial parents (aged 24-38) and 1,000 Gen X parents (aged 39-53) to decipher how important having a website-appropriate name is. 20% of those interviewed said that they would change or consider changing their baby’s name based on availability.

How do I register a domain name for my baby?

Registering an internet domain name for your baby is a very straightforward process. It usually costs between £2 and £20 and you can register as many variations as you want, from com, co.uk, to org and so on.

If your child’s name is already in use, you may want to use a middle name or depending on how desperate you are – change the name completely.


With the rise of the digital age, ensuring your brand is accessible via all online platforms is paramount to the success of your business. Our digital marketing experts can design and develop websites and marketing campaigns that will help your business to be found. Contact us today for a no obligation chat on 01202 684400 or drop us a message here.

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