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Facebook - the largest country in the world?

Facebook - the largest country in the world?

17th March 2016

Statistics have revealed that Facebook has 1.59 billion active monthly users around the world. To put that number into perspective, that would make Facebook the largest country in the world, with more monthly active users than China’s entire population!

Facebook is just one example of how social media has caught the...

Boosting your website traffic

10th March 2016

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the world wide web is not the end of the journey, it’s just the beginning…!

Once it’s had time to settle, you check your traffic reports and it appears that you’re not seeing...

Businesses to get social in 2016

Businesses to get social in 2016

2nd March 2016

In a recent study of marketers by ALF Insight, social media marketing placed third in terms of planned investment for 2016 with 71% of respondents identifying the channel as their top investment priority. Only email marketing (82%) and website (78%) placed higher.  

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New Facebook ‘reactions’ to improve social media advertising

New Facebook ‘reactions’ to improve social media advertising

26th February 2016

No doubt you will have noticed that Facebook has introduced its new ‘reactions’ feature, which in addition to the usual ‘like’, allows users to express others feelings on a post labelled ‘love’, ‘haha’, ‘yay’, ‘wow’, ‘sad’ and ‘angry’ via emojis that appear when you hold the like button.

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Most Popular Marketing Channels for 2016

Most Popular Marketing Channels for 2016

24th February 2016

Email marketing is set to be the priority channel for B2B marketers this year.  According to a study by ALF Insight, marketers will invest most in email during 2016, with 82% of respondents identifying the channel as their top investment priority.

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How a Mobile App can Help Increase Sales

How a Mobile App can Help Increase Sales

22nd February 2016

Recent figures released by leading app analytics provider App Annie show that businesses that sell products online should be taking advantage of the increasing appetite of UK consumers for shopping via apps. Purchasing via mobile apps is seeing a 10% year-on-year growth on iOS devices and a staggering 55% on Android...

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