Bespoke4business logotype

Instagram launches new shopping feature now available in the UK

21st March 2018
Instagram launches new shopping feature now available in the UK

After a successful trial period in the US, Instagram’s new online shopping feature has been made available in eight countries, including the UK. Instagram is already used by thousands of brands to promote their products to consumers and the addition will allow sellers to tag products, displaying pop ups with prices.

The shopping mode was first trialled for a year in the US and beta tested in the UK using brands Mahabis, Marks & Spencer and Heidi Klein. The addition makes it easier than ever for brands to direct consumers to their e-commerce  stores from Instagram without disrupting user experience, by using the tagging feature on image posts. The limit is currently 5 product tags for a single image or 20 tags for multi-image posts.

Once these tags have been added, which will display the name and price of the product, they will remain hidden on a post until the user clicks the shopping bag button in the bottom left of the image to display the product tags; another click, and the user can remove these from their sight. Once a product tag is clicked, the user will be taken to a separate product page, where they can they click through to the brand’s e-commerce website and purchase the product.

This new feature holds huge potential benefits for your businesses’ e-commerce and social media strategy, as the UK’s 20 biggest online-only retailers increased their sales by 23% between 2016-2017, which shows that online purchasing is on the rise.

With over 800 million active users on Instagram monthly, 80% of which follow shopping businesses according to Instagram’s head of business Jim Squires, the new Instagram shop mode provides businesses with a huge selling platform to take advantage of and promote their products in a user friendly and accessible way.


Do you need help with developing your e-commerce or social media strategy? Don't hesitate to contact us for a no obligation chat about how can help your business to succeed in its marketing goals!

VW to boost digital marketing as part of “efficiency streamline”

VW to boost digital marketing as part of “efficiency streamline”

30th November 2018

VW have recognised the significance of digital marketing in order to succeed in today's evolving market and are adjusting their approach accordingly. The car brand aims to become 30% more efficient by 2020, as it increases the digital side of its business, while cutting other sectors of the company.

...
Facebook Watch video launches globally

Facebook Watch video launches globally

4th September 2018

If you’ve been on Facebook recently, you may have noticed a new feature. Facebook’s new video service, ‘Watch’, has just been rolled out worldwide, a year after its launch in the US.

...

How can we help?

Get a callback from one of our team

×