VW have recognised the significance of digital marketing in order to succeed in today's evolving market and are adjusting their approach accordingly. The car brand aims to become 30% more efficient by 2020, as it increases the digital side of its business, while cutting other sectors of the company....
The importance of a consistent brand voice
Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition.
However, this can be more challenging than you think: should your content tone be casual or serious? Informative or more whimsical? It can be difficult to pin down exactly how you want to come across to your customers, however, once you’ve determined how you want to sound to them, it’s important to keep this consistent across all channels of communication.
So how do you find your brand’s voice? Here are some tips on how to work towards developing a unique and fitting tone for your business:
Take a close look at your brand and customers
The first step is to analyse your own brand and think about your core values and what you most want to get across to potential customers, whomever you decide these are. It should be easy for a customer of a brand with a distinctive voice to sum up that presence in about three words, so brainstorm ideas for what words you want customers to first think of when describing your brand.
Aim to stand out
Look at your competitors: are they all using a similar tone of voice? If so, then this could be a fantastic opportunity for your brand to differentiate itself from the competition by forging its own unique voice. If you simply copy other brands, even if they are successful ones, then you are saying that your products or services are simply more of the same and people won’t find that very interesting.
Contact our professional digital marketing team for a no obligation chat about how we can help your business acheive a distinctive and effective tone of voice to inspire customer loyalty and recognition. Call us on 01202 684400, or leave your details below and we'll get back to you.