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E-commerce is evolving! ASOS launches image search function
The UK based online fashion retailer, ASOS has recently launched a brand new tool that could potentially revolutionize the E-commerce world and how we shop online.
The tool allows customers to search for products on the app using an image – whether it’s a screenshot from Instagram of a photograph of their best friend’s shoes! The new search function works to track down products within the online store that are similar to the image and allow them to be bought online.
ASOS have previously noted that the vast majority (over 80%) of UK traffic to its website comes from customers using mobile devices and have therefore developed the new image search function to help aid the user experience and help customers find exactly what they’re looking for as quickly as possible.
Could this be the start of a brand new way to shop online?
We pride ourselves on being one of the leading digital marketing agencies in the South when it comes to driving online sales via our retail or e-commerce websites. Our cost-effective and functional websites stand out from the crowd and enable businesses to enter the world of retail or expand their operations without the strain of overheads such as premises and staffing.
Our e-commerce websites are fully enhanced to display and function efficiently on mobiles, tablets and PC, and we can integrate online payment solutions software such as PayPal, allowing you to service a whole range of customers at all times.
For more information about how Bespoke 4 Business can help you with your social media, e-commerce websites or to help drive targeted traffic to an existing website, please contact a member of the team on 01202 684400 or leave us a message requesting a callback here.
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