Strange? Unprecedented? Whatever adjectives we use to describe "these times" it is essential to keep communicating with customers, staff and the wider world to maintain a sense of normality and reassure people that we are here to support them....
Custom CMS for Cobham Aviation Services
We have partnered with Cobham Aviation Services to launch their new website designed to build on brand awareness, communicate more about what CAvS can offer their clients and an easier way of getting in touch.
Gurveen, marketing specialist at Cobham Aviation Services, contacted b4b marketing through our website with a detailed brief for building their new website.
We quoted along with two other agencies and were delighted when we were appointed.
The scope of the project quickly grew, from the initial project to overhaul the Cobham Helicopter Academy website, to include all of the capabilities offered by Cobham Aviation Services (CAvS).
Gurveen, commented: "From the outset, the b4b marketing team were very proactive and professional in their approach, they understood exactly what we wanted to create and also had some level of knowledge and understanding in the services we deliver.
b4b is a very experienced agency and are entirely reassuring in their approach, they brought our business to life through the website and enabled us to clearly communicate to our customers and employees exactly what we do."
We built the site for CAvS on a bespoke and completely new version of our b4b content management system (CMS). This setup allows for any future expansion and the addition of other dedicated sites, should the need arise. Our latest CMS also offers the peace of mind to add integrated back-end systems that can help run operations as well as the front-end website itself.
We created ten different page layout designs based on the user journey through the site. We also needed to build a timeline layout to clearly show the training schedule for prospective pilots, crew members and engineers.
The brief was clear that the website should have a high impact, with a highly visual and interactive user interface. CAvS already had a bank of video and imagery assets that would be favoured over text content in the designs.
Our development team used their creative flair to include additional flying plane and helicopter motifs around the site and to animate the 'shard' shapes that form part of Cobham's brand identity. We were provided with strict guidelines that we had to adhere to including the use of fonts, different typefaces and the angles of shapes in the finished designs.
The mobile user experience was very much front-of-mind when designing this website. We gave careful consideration to how each template would look on mobile, creating tailored designs and layouts for each.
The benefit of our bespoke content management system was that it met the client's requirement for a hierarchy of user permissions across the business.
By having different modules and sections, CAvS can easily edit and update the website without the need to install 3rd-party plugins which then need to be regularly updated.
The CMS has a built-in dashboard function too that can be tailored by the user to show information about the website. The marketing team can include Google Analytics data to show traffic, bounce rate and conversion metrics. The sales team can access the leads directly from their dashboard, and the content team can see which pages are getting the most traffic.
built with SEO in mind
The objective of the website is to build on brand awareness, communicate more about what Cobham Aviation Services can offer their clients and an easier way of getting in touch.
Our marketing and SEO team ensured that we built the site with search engine optimisation in mind, with clear sections to add in meta information and alt text.
Check out the new website, here: cobhamaviationservices.co.uk
Your website might look great, but understanding how your existing and potential customers navigate and engage with it is your key to generating those all-important leads, calls or sales....