PPC stands for Pay Per Click and was created to provide business websites the opportunity to be advertised towards the top of a search engine results page instantly. Unlike SEO (Search Engine Optimisation) you pay every time your website is clicked on by someone on the...
What are the benefits of SEO?
As the digital world evolves and marketing techniques change there is one method that remains stable as an effective means of marketing your business: SEO.
Throughout each step of the ever changing world of digital marketing, an effective SEO strategy remains one of the top marketing methods, along with social media marketing, lead generation and web design.
To help improve your understanding of how a strong SEO strategy could improve your business, our specialists have put together a list of just a few of the main benefits of SEO.
Unlike many marketing strategies, SEO offers trackable and detailed results for both ecommerce and non-ecommerce sites. From detailing website rank increases to outlining an improved volume of business enquiries, our team of SEO specialists are able to analyse your website data to provide you with the clear and detailed results of your SEO strategy and exactly how your business has benefited from your investment in an SEO service.
The ultimate aim of SEO is to help ensure that people searching for your specific products or services online are able to do so with ease. As opposed to cold-calling or other promotional efforts, SEO targets the people that are actively seeking out your business and therefore helps businesses to ensure increased sales, rather than targeting individuals that perhaps aren’t interested in the services you provide.
The higher your search engine rankings the more impressions your website will receive and the higher the number of impressions the more exposure your website and overall brand name will receive. Brand awareness instils trust. Trusted brands are likely to be the most successful as customers like to know that they are spending their money wisely with a business that is genuine and professional. With an SEO strategy in place to keep you ranking highly for your targeted keywords, you can ensure that your customers see your name whenever they’re looking for the services or products you provide.
For more information about how Bespoke 4 Business can help you with your social media, website or to help drive targeted traffic to an existing website, please contact a member of the team on 01202 684400 or leave us a message requesting a callback here.
The main component of using SEO successfully is to imagine what people are searching for in search engines such as Google or Bing; search engine users usually type long queries to find an exact product or service. This ultimately means that if you use long-tail keywords in your SEO...