The Latest b4b News and Marketing Industry Insights

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]

Updated 2025 What Is PPC? A Beginner’s Guide to Pay-Per-Click Ads Does your business struggle to stand out online? With 96% of search users never going past the first page, a low search ranking could cause you to lose your customers to competitors. This is where Pay-Per-Click (PPC) advertising shines. PPC gives businesses immediate visibility. […]

Whether you’re building software for consumers or your own team, ensuring it’s intuitive and user-friendly is critical. A well-executed user experience (UX) design can improve adoption rates, enhance user satisfaction, and help you avoid the need for potentially costly redesigns further down the line. In this blog post, we’ll explore why good UX design is […]

Video marketing has been a big deal for years, but 2025 has brought it to a whole new level. The biggest trend right now? Personalised video marketing. It’s the perfect way for small business owners to really connect with their audience, stand out from the competition, and see some serious results! If the idea of […]

As we bid farewell to 2024, December proved to be a month filled with achievements and celebrations for the b4b team. Here’s a look back at our highlights: Website Launches Our Web development team was on fire, delivering nine new websites for our clients. Notable launches include: The New Lawn Company: Showcasing their premium lawn […]

For startups venturing into the world of software and apps, building a Minimum Viable Product (MVP) is a strategic move that can make or break your product. An MVP focuses on delivering the core functionalities of your product, enabling you to test its viability with minimal investment. In this blog post, we’ll explore why developing […]

Feeling festive yet? Christmas is just around the corner, so let’s get into the celebratory spirit by taking a look back at all the fantastic things b4b accomplished last month! Website launches Our Web team has been on a roll this month, with plenty of new website launches to celebrate. Here are some of their […]

Social media is always changing, which means brands are constantly finding new ways to connect with their audiences. At b4b, we’re all about keeping an eye on the latest trends so our clients can stay ahead of the game. In today’s blog, we’re diving into one of the hottest trends in social media: short-form video […]

Whether your business relies on a website to attract customers or a system to handle internal processes, ensuring your digital assets are fast, reliable, and secure is crucial. A Content Delivery Network (CDN) can provide a significant boost in all three areas, helping you deliver a smoother, faster experience for users, regardless of their location. […]

More people than ever are heading online to find the products and services they need, and businesses are stepping up to meet them. The competition to grab attention – and win over customers – on search engine results pages has never been so fierce, which is why making your website stand out is no longer […]