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Social Media Marketing That Delivers Results

Social media marketing can be a minefield. Let us help you navigate the ever-changing social landscape with a strategy aligned with your business goals.

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All Eyes on Your Business

Social media can change the game for your business, but only if you know how to play your hand right. If you want to win where others fold, you need a team that knows the online world inside and out.

That’s where b4b comes in.

For over 15 years, we've been helping businesses across the South of England get seen on Facebook, Instagram, X, LinkedIn, TikTok and beyond.

Since 2021 alone, we've:

  • Helped hundreds of companies connect with over 9 million people on Meta
  • Created social media content that's been viewed over 41 million times
  • Successfully managed ad budgets totalling more than £1.4 million

And we’re just getting started.

Want to know more about what we do? Get in touch with us online or give us a call on 01202 684400, and find out what a difference our winning strategies can make to your business.

How We Can Help

We’re more than just social media managers. Our digital marketing experts take a complete, hands-on approach to getting to know your brand and helping it shine across all platforms. Every campaign we create is tailored to your unique goals, using our experience and insights to deliver results that make an impact.

  • Organic social media management
  • Paid social media advertising
  • Influencer marketing
  • LinkedIn prospecting
  • YouTube channel growth
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What We Can Help You Achieve

At b4b, we combine years of experience with a passion for delivering next-level results. We know the ins and outs of content creation, social listening, audience targeting, and campaign management, and will use this expertise to create data-led strategies that make an impact.

Our team includes specialists for each platform - Facebook, Instagram, TikTok, LinkedIn, and Pinterest - so we know exactly what clicks with audiences on every channel.

Here’s what we can do:

  • Boost your brand’s visibility, whether in your local area, across the country, or even worldwide
  • Connect with both new and existing customers
  • Boost trust in your brand with case studies, reviews, and team updates
  • Increase traffic to your website and generate more enquiries
  • Build a strong, loyal online community

Want to get the best results? We recommend pairing our social media marketing with other strategies like media, SEO and PPC. This keeps your brand in the spotlight across all digital channels, making sure you're always front and centre for potential customers on search engines and social media.

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Meet Our Social Media Team

Chrissie Williams

Social Media Executive

Dani Blythe

Social Media Executive

Matt Wade

Social Media Executive

How It Works

Our social media services follow a structured, step-by-step approach, making sure your campaigns are both effective and a perfect fit for your brand. Here’s how we make it happen for you:

Getting to Know Your Brand

    The first step in any successful social media campaign is understanding your business. During this initial discovery phase, we carry out in-depth discussions to learn about your brand, products, services, target audience, and key objectives. This discovery process involves:

    • Understanding brand values and vision: We dive deep into your brand’s ethos, voice, and positioning in the market so we can stay consistent across all social platforms.
    • Competitor and industry analysis: We examine your competitors and industry trends to identify gaps, opportunities, and effective strategies that we can leverage for your brand.
    • Defining target audience: We assess your ideal customer profiles to help guide our content creation and targeting strategies. This lets us reach the right people with the right message.

Strategy Document Creation

    Once we’ve got a full understanding of your brand and goals, we create a customised social media strategy to map out the path to success. This document lays out our approach and helps keep both our team and yours in sync with the campaign goals. Here’s what our strategy documents include:

    • Content themes and pillars: Based on your brand identity, we outline specific themes and content pillars that will guide our social media efforts, such as educational posts, product highlights, and community engagement.
    • Platform-specific tactics: Recognising that each social platform has its unique dynamics, we design customised strategies for Facebook, Instagram, TikTok, LinkedIn, and Pinterest, optimising content and messaging for each.
    • KPIs and success metrics: We establish clear performance indicators for each platform to measure campaign effectiveness and keep progress transparent.

Content Calendar & Creation

    Once we've nailed down the strategy, we develop a content calendar tailored to your specific goals. This calendar provides a month-by-month outline of upcoming posts, themes, and any ad campaigns. Here’s how we proceed:

    • Content calendar planning: We schedule posts to optimise engagement, taking into account seasonal trends, holidays, and platform-specific best practices.
    • Creative content drafting: We create visually compelling and impactful content, from attention-grabbing images and videos to engaging captions that align with your brand’s tone.
    • Client review and approval: We believe in working together. You’ll have the option to preview and provide feedback on all content drafts before we post anything, so you can be sure every post meets your expectations and adheres to your brand guidelines.

Approval and Communication Channels

    Your satisfaction is at the heart of what we do. After drafting content, we make sure communication is easy and open for approvals, feedback, and updates. Here’s how:

    • Content review process: We set aside a dedicated time for you to review and approve content, so there’s plenty of room for tweaks before anything goes live.
    • Regular updates: We add you to a dedicated WhatsApp group chat with your b4b team. We use this chat to share real-time updates, discuss campaign progress, and answer any questions, so you’re always in the loop.

Campaign Execution and Management

    Once you’re happy with the content and campaign plan and ready to launch, we handle everything from scheduling to publishing. This includes:

    • Strategy post timing: Each post goes out at the best time, strategically optimised to get maximum engagement from your audience.
    • Real-time adjustments: Our team actively tracks engagement, trends, and user responses throughout the month, making updates on the fly to keep content relevant and impactful.
    • Community engagement: We don’t just post content - we build an active community around your brand by jumping in to respond to comments, manage messages, and handle inquiries with a friendly, professional touch.

Detailed Monthly Reporting and Insights

    Every month, we send you an easy-to-navigate report that details your social media performance and the progress we’re making together. Here’s what you can expect:

    • Analytics-driven reporting: We break down essential metrics like engagement, reach, impressions, follower growth, and conversions. Our reports highlight top-performing posts and key campaign moments, giving you a straightforward look at what’s working.
    • Campaign evaluation and recommendations: Our monthly reports also include an honest look at what’s going well and where we can improve. We’ll offer tailored recommendations for upcoming content, trends to explore, and ways to boost your results even further.
    • Strategic insights and next steps: We adjust our approach based on performance insights laid out in the last report, keeping your brand aligned with your goals and continuously moving towards long-term success.
Showcase

Social Media Projects

Explore our social media portfolio, showcasing our creative and technical expertise.

SEO, PPC, social media, and e-shots for Collins Nets
Collins Nets
Website build and digital marketing for DMA Property Solutions
DMA Property Solutions
Web Design, Digital Marketing & Media for Asbury Heating
Asbury Heating
Web Development, Social Media & Digital Marketing for Lester Brunt
Lester Brunt

Ready to Grow on Social?

Thanks to our deep understanding of each social platform and our knack for staying ahead of trends, we’re able to create powerful, customised social media strategies that make your business stand out.

Reach out online or give us a call on 01202 684400 to find out how we can drive your success on social media (and beyond)!

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01202 684400

21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

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b4b marketing

01202 684400
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

Our Google Reviews

4.9

Be the first one to know about discounts, offers, news, giveaways and events

Sign up to receive a regular roundup of our news, articles, and exciting industry insights