Lead Generation is a key priority for any business. Being able to generate hot leads for your sales team means the sales process is much easier and you will see more of your leads being turned into revenue much quicker.
Our specialist Lead Generation Team uses a variety of online and offline techniques including Email Marketing, Search Engine Optimisation and Telemarketing to develop high quality, genuine business leads for our clients. All leads generated are then passed to our client’s sales team in real-time to convert!
Although no two clients or campaigns are the same, we have built and established a Lead Generation process which has proven to be highly successful for a number of our clients in a range of different sectors. Each campaign is tailored to your business objectives and we will work with you to ensure we are knowledgeable about your products and services and also your target audience.
For more information on our Lead Generation campaigns and a no obligation discussion about how we can help you generate new business leads please contact us on 01202 684400 or complete the callback request form below.
Meet with client to understand business, goals and schedule
Detailed discussion of lead generation, pay-per-click and search engine optimisation campaign
Work with client to identify target audience for ongoing marketing strategy
Review client's existing website to ensure its readiness to receive leads:
Clear call to action - prominent telephone number and/or contact form
Case Studies of previous work
Identify keywords to build list of prospect data to target
Source data from brokers, public domain and existing client database
Set up new Customer Relationship Management software for client to be given user access to client's existing CRM ready to input leads
Our Creative team will design bespoke eshots ready to be sent to client's target data
Eshot is dispatched using in-house emarketing software
Engagement is monitored and analysed - opens & click throughs
Our telemarketing team follow up engaged prospects by telephone using an unscripted and professional approach to nurture and develop relationships - we connect, build rapport, gather intel, establish interest, obtain consent
CRM system is continually updated in real time with notes from prospect conversations
Leads are passed at various stages to client via CRM input and classified as follows:
Cold - prospect has been identified but not contacted
Warm - prospect has been indentified and contact has been made