With over 25 years' experience in the embroidery industry, Lineker Machines wanted a new website that reflected their professionalism and high level of service. They approached Bespoke 4 Business in 2013 with the vision of a stylish site that simply advertised the quality of their machinery and encouraged enquiries. With the majority of orders coming through their existing site, they wanted to increase their online visibility and improve their search engine rank.
Solution for Lineker Machines LLP
Specialising in the supply of new and used industrial embroidery machines across the world, the products on Lineker Machines’ site are not cheap. In order to help them achieve their objectives, our team created a simple design that highlighted the four key product areas for the business. Each of these links through to product specific pages, ensuring the user is given a full range of items to choose from. Our team also included an ‘enquire’ button as a ‘call to action’ on individual product pages, meaning a potential customer can get in contact directly by completing a simple form. As online sales are particularly crucial for this business, the contact number and social media icons were placed at the top of the page for straightforward customer interaction if any issues were encountered by the user.
Result for Lineker Machines LLP
After the launch of this new website, there has been a steady increase in the ranking on search engine results and this has led to a rise in product enquiries. Users can access Lineker Machines via their tablet or mobile as the site was made responsive in 2014, this had been hugely beneficial to the business as many of their clients view the website on the move.