The domination of social networking websites in our everyday life has led to businesses realising that they can leverage this phenomenon for their benefit. But knowing how to make it work is anything but plain sailing.
According to research from Statista, as of March 2015, Facebook is leading the social media frenzy with over 1.415 billion users worldwide.LinkedIn has over 347 million active accountswith Google+ slightly behind with 300 million and Twitter with 288 million users. Can you afford not to take advantage of these marketing tools to benefit your business?
As one of Dorset's leading digital marketing agencies, we have a team of social media experts who know how to harness this new revolution for the good of our clients. We can help you devise a social media strategy that sits alongside and enhances your digital marketing. We’ll work with you to understand your business and marketing aims, as well as your target audience. Our specialists, who have experience in all areas of social media such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Blogging and more, will be able to advise you on which social media platforms will work best for you.
Once we’ve selected the right social media tools, we can help design your company’s profiles and if required, manage the accounts on an on-going basis by creating engaging content and posts to communicate with your audience. We’ll look to build your following across all social media accounts so that your brand exposure is building all the time.
We will also be able to advise you on the merits and likely return on investment of paid advertising on social media platforms, such as Facebook Advertising and LinkedIn Promotion.
As well as dramatically raising your brand profile, having an integrated social media marketing strategy will also help the performance of your website as posts and updates will drive traffic to your site. The more visitors to your site, the more authoritative and relevant it is perceived in the eyes of Google and other search engines. This will help increase your position in the search engine rankings.