As part of a PPC campaign, an advert for your website is placed in the top premium positions of the organic / natural listings on a search engine. Unlike SEO (search engine optimisation), PPC is instantaneous and is based on an auction payment model, where you pay the search engine each time someone clicks on your advert and comes through to your website.
PPC advertising is the only legitimate way to guarantee a presence on the first page of a search engine’s results for search terms or keywords that are relevant to your business.
As a digital agency, we have been helping clients get to grips with PPC marketing for a number of years with great results. Our expert web development specialists can set up from scratch new PPC campaigns and manage your monthly PPC marketing budget, or we can share with you our knowledge and experience so you can manage the campaign yourself rather than opting for complete outsourced PPC management. We can also review any existing PPC campaigns, recommending any necessary changes and also take over and manage it on your behalf.
With any Pay Per Click campaign, the first key step is consultation; you need to give us a good understanding of your business and objectives. As part of our pay per click management service we will take you through an initial brief, review any previous data, discuss your business and industry and understand your objectives in order to deliver optimum results.
It is important from the start of your Pay Per Click campaign that Bespoke 4 Business understands what you want to get back from your PPC investment. We measure and track the success in terms of Return On Investment and Cost Per Acquisition, which is measured through a set cost per lead or order generated through Pay Per Click Advertising. Our team uses this information to develop a tailor made Pay Per Click management campaign for your business.
The build of a Pay Per Click campaign is essential. This is the basis from which you will generate traffic and deliver a ROI or Cost Per Acquisition (CPA). As part of our Pay Per Click management service, B4B will use multiple research tools to ensure your campaign maximises its potential, by using various in-house tested techniques for head and long tail search terms. We will also focus on excluding negative Keywords.
At Bespoke 4 Business, we have a number of top strategies to optimise Pay Per Click accounts. It is essential a Pay Per Click account is optimised on a regular basis to maximise your ROI/CPA, reduce your Cost-Per-Click and maximise your Click-Through-Rate.
We will generate monthly PPC reports and arrange to meet or discuss results over the phone.
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